Travel Blog Case Study: The Road to Mediavine

Disclosure: This travel blog case study article may contain affiliate links. If you click it and buy something you like, I’ll earn a small commission at no extra cost to you. With it, you will help me buy treats for my dog and parrot, build the time machine, and travel back in time to see dinosaurs and interview stone crafters on Easter Island. Thank you! Read more in Disclaimer.

I have never done a case study, but I love to read one.
It is nothing better than reading travel blog success stories. How someone finally made it.
They give you hope. They give you the idea that anything is possible. That with hard work, anyone can do it.

So, let’s see if this is the case.
Let’s see if truly anyone can do it.

I have been dreaming of starting a travel blog since 2015. And until recently, I was only thinking about it. Because, you know, I never had the actual guts to do it. I found a million and 1 excuses why I can’t and shouldn’t …

… since then, I have lived in 5 different countries and visited at least 32 others. Which comes to 37 altogether. So I had (or have) plenty of material to write about.

📗 If you have been wondering “What is Anja’s favorite book to read?”, you will find the answer hidden in the blog.

Hi, I’m Anja!
I hope you’re enjoying my free travel tips, itineraries, and guides. If so, please consider supporting my work. 🤗 Thank you!

Time has passed and in June 2022 I finally decided to gather up my courage and go for it. You know, as Katherine Kelly says; “It’s better to have tried and failed than never tried, you can rest easy knowing you gave it a go.”

On June 5th, 2022, I published my very first blog post titled “How to get a stranger to take your stunning travel photos”. A friend of mine gave me the idea when she said; “Oh, you should write about how you get strangers to take your photos since you always travel solo.”

Since then, the journey has been interesting (to say it pleasantly). I had no idea how many things there are to learn and still will be. From tech stuff, design, SEO, and writing … plus a ton of mistakes, rewrites, headaches, and all the other things (I don’t even know yet).

So, without further ado, the intent of this blog is to share Anja On Adventure travel blog journey, a travel blog case study with the goal to the road of joining Mediavine.

This case study is a work in progress! I’ll be updating this page, hopefully, on the 5th of every month, as we go along.

Want to follow the updates of this travel blog case study? Save those!

1. The vision of Anja on Adventure travel blog

A plan. A vision. A dream.
They say, that in order to get where you want to be, you need to have a vision. A goal.

Just like with traveling. You pick a destination where you want to go. You plan how to get there. You know why you want to visit that destination and what you would like to see and do there.

The same should be with blogging.  
Simon Sinek said it himself, Start With Why.

My first why is travel. Travel is my passion.
And my second why is that I enjoy teaching people about it. Showing them places and telling them all about it. Like I don’t want to toot my own horn here but I am also a geography & history teacher and a licensed tour guide. It all kind of fits together like puzzle pieces. Which I also love to do, btw. It also doesn’t harm to mention that I consider myself to be creative.

Plus I love to document visited places. And I have to admit I learned a LOT (not just a thing or two) about videography when I worked as a part of a reality TV show 3 seasons in a row. I have tons of scrapbook albums full of photos, pamphlets, memorabilia etc.

So, to get to the point, my why is;
• to help other travelers with tips and tricks from the last 10+ years of travel in over 37 visited countries;
• to share my travels with other like-minded people and inspire them to do the same;
• to document destinations and have an online scrapbook diary.

Don’t forget to pin those for later!

2. Purpose of Anja On Adventure Travel blog Case study

In short. To display the process.

Starting something fresh and new is scary and exciting.
You see all those people thriving and reaping the fruits of their hard work and you are only dreaming of being there. We start. We know what we want but sometimes don’t know if we are headed in the right way.

In those times we need to see that we are going somewhere. We need to see that someone else was there before us and how they manage to get through. We need to know that we are not alone and that we are making progress.

The intention and purpose of this travel blog case study is;

1. TO MOTIVATE

To motivate anyone who is just starting out. To remind them that we all started from the very bottom. That we all start from zero. Like, I love to read success stories. How random people started something out, followed their dreams, and then made it! This is to show you how someone with no blogging knowledge started and how far it can go. So If I can do it, so can you. This leads to another purpose of this post …

2. TO DOCUMENT THE JOURNEY

Steve Jobs said, “Overnight success stories take a long time.” I hope that through documenting the journey, readers and future bloggers will have the ability to see the entire process of “success”. To see ups and down and improvements made. To provide a perspective into the hours and learning curves put into it and to provide authenticity. 

3. TO BE ACCOUNTABLE

To follow and try to achieve my goals. To give reasons why something worked and why it didn’t, so you won’t have to repeat my mistakes and do things better from the get-go. Also, to help me stay on track and push me when I won’t feel motivated enough. This brings us to one more objective of this case study.

4. TO COMPARE

When I started out (June 2022), I was searching for posts just like this. Why? Comparison can be good and bad. It is normal for human nature to compare ourselves to others. It motivates us. Comparison gives us the information we want, how long it might take, and get feedback when we are doing something good.

It also gives us a boost of confidence, especially if our numbers are looking better than the ones presented. But, what if we are doing worse? Then, it gives us the opportunity to improve and it pushes us to start upgrading our knowledge.

Pin those for a later read!

3. Goals for Anja On Adventure Travel blog

3.1. Why share goals?

Neuroscientists say that when we start doing something we should ask ourselves why we are doing it and what our goals are. I am not usually the one that would share goals openly. Just because I am afraid that if I share it, well, what if I don’t succeed and I fail?

Well, people who know more than I do, say that we should be able to describe our goals. Describe them vividly. A great description is very much associated with a goal’s success. They also say that a clearly described goal helps to create a vision, works as a motivator, and leads your mind to what you have to do and what you want from your future.

After setting and sharing goals, you get more committed to achieving your goals. And as long as you share it with like-minded people, they can also boost up your motivation. They can be great to provide new information, words of encouragement, and sharing their perspective. It also makes you more accountable and relatable.

So, with a lump in my throat, and the feeling when you are half excited and half ready to panic, I am publicly sharing my goals with you.

3.2. General and long-term goals

Goals for Anja On Adventure blog are;
• monetize this site and join Mediavine until June 2024,
• have the first $10.000/month from Anja on Adventure blog until April 2027,
• go on a sponsored trip to French Polynesia, Cook Islands and/or Easter Island.

The first part of this blog came to life on October 5th, 2022, and I set the goals above back in June 2022, writing them down on a yellow Post-it note. At the time I had no idea how realistic or attainable they are. I still don’t. They might work out or I might fail. Who knows what will happen in an hour, a day, a year, or five years from now?

I hope for the best but we will all see what the future will bring. “I am the master of my fate, I am the captain of my soul.” – Invictus by William Ernest Henley. 

Experts say goals should be SMART. SMART being the acronym for Specific, Measurable, Achievable, Relevant, and Time-bound. That is why there will be a section below, for quarterly goals, that will be updated regularly.

3.2.1. What is Mediavine

Mediavine seems to be a holy grail for bloggers.

To make it short and sweet, Mediavine is a full-service Ad-management network. It represents bloggers and content creators in various niches; from food, travel, tech, art and crafts. They aim to “build a sustainable business for content creators”. Mediavine focuses on ads so that content creators can focus on creating content. Duh!

Other Ad networks, that you may or may not have already heard of are AdSense, Ezoic, AdThrive, SheMedia, Monumetric, and others.

To join Mediavine you would have to meet several requirements. At the moment those requirements are focused on the speed of the website, 50.000 sessions per month, having original content, that most of your blog traffic is coming from Tier 1 countries … and others.

Do note that I only know what I have read and Googled online.

I have also heard, that it is not the easiest to get accepted but it is possible to do it. Even for hobby bloggers. With a lot of hard work, dedication, and persistence, many were accepted after 1-2 years of blogging.

To join some needed 80 blog posts (I guess those are the blogging experts). The average number of blog posts people needed varied from 120 to 150. And there are others who needed 170 published blogs. This is also the number of posts I hope to be enough to get me in.

Follow the journey! Save those pins!

3.3. Goals for Q3; June – September 2022

Goals below were written back in June 2022 on a yellow Post-it note.

• BLOG:
  – CONTENT; publish 28 blog posts (7 per month)
  How I got that number?
  I divided 170 by 24 months. Playing it safe and optimistic. I hope 170 is the magic number that will get me enough sessions to join Mediavine. I hope to achieve that in 2 years.
  – SESSIONS; 500
  You have to know I have zero (zilch, nada, niente) clue about what to expect and if this number is high or low.
  
  
• PINTEREST: 10k monthly impressions and 100 outbound clicks
  Starting a fresh account for this blog. Pinterest changed a lot in the last few years and it is now much harder to get outbound clicks. All I hope for is to stay consistent and get at least a few clicks from it.
  
  
• INSTAGRAM: 100 followers
  Not trying to focus on the followers’ number, but because of the benefits you get on Instagram. With 100 followers you get to see Insights data for your audience (location, age, gender, and times when followers are most active). Plus, you don’t look like a spam profile. FYI, engagement rate is way more important than followers count.

3.4. Goals for Q4; October – December 2022

Goals below were written on October 5th 2022.

• BLOG:
  – CONTENT; have 35 published blog posts
  This is the 20th one. As 35 is the goal, I am hoping for 33 but will be happy with 30.
  I know I have to produce more content but I already have a guiding tour to Seychelles confirmed in the beginning of November. So, I will have to prepare for that and will be “out of office” for 2 weeks. Less time to write and post.
  Depending on the situation, I hope I will have a couple of weekend tours to Christmas markets across Europe (Graz, Vienna, Budapest, Zagreb). And I am planning to have the last week of December off, whether to go somewhere or just not blog, make puzzles, do a scrapbook, read a book … you know, those winter hobbies.
  – SESSIONS; 3000
  Aiming high just like with the number of blogs. To be completely honest, I will be thrilled to see a steady growth of sessions and if I climb to 2000.
  
  
• PINTEREST: 40k monthly impressions and 400 outbound clicks
  Hoping to stay consistent, to pin pins from blog posts regularly and getting more impressions and hopefully more outbound clicks.
  
  
• INSTAGRAM: post at least twice/week + stories when traveling
  I love Instagram but I am trying to focus more on producing content for blog. Despite that, I would love to keep posting at least twice per week and keep my profile active. When traveling I will try to show up more on stories.

3.5. Goals for Q1; January – March 2023

Goals below were written on January 2nd 2023, on a bus from Merida to Valladolid in Mexico.

• BLOG:
  – CONTENT; have 57 published blog posts
  Ideally, 65. That is if I want to catch up on the number of posts I had planned (7 per month). I am laughing on the inside because even 57 seems high at the moment. We will see. I will do and try my best. Not to search for an excuse but almost a whole month was ‘lost’ in Q4 when guiding tours. But … it was fun! More work to do now.
  – SESSIONS; 10.000
  Aiming high just like with the number of blogs. To be completely honest, I will be thrilled to see a steady growth of sessions and if I climb to 7500.
  – EARNINGS; $100 Ads + $100 Affiliates
  I hope to reach 10.000 page views and put some Ads on my site. I am hoping to join Monumetric (before Mediavine that is). No intention to put AdSense ads on my site or to join Ezoic. Just read too many bad reviews about site speed. Also, I will try to write some affiliate posts to and hope for someone to book through my link.
  
  
• PINTEREST: 80k monthly impressions and 700 outbound clicks
  Hoping to stay consistent, to pin pins from blog posts regularly, and get more impressions and hopefully more outbound clicks.
  
  
• INSTAGRAM: post at least once/week + stories when traveling
  I love Instagram but I am trying to focus more on producing content for blog. Despite that, I would love to keep posting at least once per week and keep my profile active. When traveling I will try to show up more on stories.
  

3.6. Goals for Q2; April – June 2023

Goals below were written on April 1st 2023, in a car from Planica, where I watched FIS Ski Jumping World Cup Finals.

• BLOG:
  – CONTENT; have 70 published blog posts
  Ideally. I am way beyond my ‘planned number’. My goal is at least to try and put out quality content. even if that means only 3 blog posts. But again, will try to do my best. At the same time, I have some guiding tours planned, so will be away for a while. Meaning, no time to write. Let’s see how everything will turn out.
  – SESSIONS; 30.000
  Aiming high. Of course I want to join Mediavine as soon as possible, but not having enough time to write, and not publishing more blogs … I will be thrilled to see a steady growth of sessions and traffic and if at the end of June, my traffic is ‘half-way- there.
  – EARNINGS; $100 Ads + $100 Affiliates
  Since March, Monumetric runs my ads (we still have to adjust a thing or two), so there will be some income from that. I do have to write more affiliate posts 😀 if I hope to get some sales from it. You see, I suck at selling and would just give everything away for free. I Have to work on that.
  
  
• PINTEREST: 150k monthly impressions and 1000 outbound clicks
  Hoping to stay consistent! Consistency is key with Pinterest and will try to pin pins from blog posts regularly, and get more impressions and hopefully more outbound clicks.
  
  
• INSTAGRAM: post at least once/week + stories when traveling
  I love Instagram but I am trying to focus more on producing content for blog. Despite that, I would love to keep posting at least once per week and keep my profile active. When traveling I will try to show up more on stories.
  

Pin those for a later read!

4. Stats and Progress reports

4.1. Progress reports

4.1.1. Progress report for Q3; June – September 2022

I started with the goal of 7 blog posts per month. I quickly found out there are just so many things I have to learn and I had NO IDEA how time-consuming this is. I also have a full-time job and there were days when I needed a break. To just not think about anything.

1. Month (June 2022): I don’t know what I don’t know

Setting up a blog was really exciting even though I had no idea what I was doing. There were just so many things to learn that at times I thought my mind would explode from the info overload. I registered my domain name with Namecheap and hosting with Interserver. I wanted a website to be fast, easy to navigate, simple and free. So the images and everything could breathe. Because of that, I went with Avery theme from GeneratePress.

I Installed maybe 5 plugins, connected Pinterest, Instagram and Facebook with my website. I also connected Google Search Console, Google Analytics, and Mailerlite to my blog. But I wasn’t paying much attention to them since I had no idea why I even need them.

2. Month (July 2022): I know that I don’t know what else I need to know

After 2 months, the website was starting to look how I imagined. And only then I realized that you actually have to put your posts into Google Search Console, to be indexed and actually found! Consequently, the clicks in the first two months were mostly mine and from the traffic I got from Pinterest (73 outbound clicks). In the 2nd month, I also learned that you SHOULDN’T use numbers in permalinks – which I did in some of my first published posts of course.

3. Month (August 2022): I don’t know how to look for the things that I don’t know

In my third month, I was actually traveling and enjoying my holiday in Zanzibar. When I got back I was dealing with some technical issues since Google was saying my blogs were not Mobile friendly. I increased the size of fonts, changed photos to .jpg and it took a lot of time to find all the settings. It was especially hard because I knew what I have to fix but didn’t know how to ask Google for help. 

I only posted 2 blogs in August, but they were longer than 1000 words. I don’t try to care about the post length but I do try to make them at least 1000 words. Around this time I learned that you should interlink your articles and include “Also read”, or “You may be interested” inside your blog. AND that those links, your links, should open in the SAME tab. Links to an outside website should open in a NEW tab. Live and learn.

4. Month (September 2022): I think I know what else I need to know

4th month was the one when I realized that SEO does not mean Something Else Obviously, but that it stands for Search Engine Optimisation. Learned about Keysearch, and meet Ahrefs (like heard of them and that they exist). Also started doing keyword research and using those when writing blog posts. I try to find 0 Volume keywords and target those, which are hard to find.

4.1.2. Progress report for Q4; October – December 2022

Well, despite all I managed to publish 35 blog posts and climb up to 3000 sessions and cross it by 9. Thank you! I was ecstatic when I saw the stats! Pinterest impressions were (still are great) but they plummeted when I wasn’t consistent with pinning fresh content. I use Tailwind to schedule new, fresh pins. Monthly clicks are improving and climbing. There was no progress with my IG. I wasn’t posting weekly and I was OK with stories. I know I can do better (since I work as an IG manager for others) but IG is not my main priority so it is put on hold.

5. Month (October 2022): I think the ‘honeymoon phase’ is wearing off

What sounded like so much fun is now putting pressure on me. That is because I read other success stories that are doing so much better than me … and they are able to produce more content. I spend half a month trying to figure out how they do it until I learned that there are people who are using AI writers to speed up the process of writing blogs. Or using people on Fiverr and other platforms. While I have nothing against it, I am not using it or to better put it, I don’t want to use it. I believe that there are much better writers but they can not write about my experience or they do not ‘sound like me’. So I made peace with it.

6. Month (November 2022): Nothing will fall apart when taking a break

I was excited about my guiding tour to Seychelles. Like, who wouldn’t be? But at the same time, not going to lie, I was a bit scared of what would happen to my blog traffic. You know, consistency, posting new blogs, promoting … We both survived 🙂 and I even came back with fresh and new ideas. While on Seychelles, I was more focused on Instagram. I only posted 3 blogs, but one of them was lengthy (without trying to do that). Heard about Web Stories and posted 9 of them. It wasn’t really a lot of work, since I was repurposing content from my Instagram stories and Pinterest Idea Pins. Interestingly enough, two of them go viral (for my blog size) and got me a huge amount of sessions. Happy about that.

📗 “What is Anja’s favorite book to read?”. It is Rejection proof by Jia Jiang.

7. Month (December 2022): I have no idea what I’m doing but I am doing it anyway

OK! I had a nice and relaxed time planned for the end of December. Well, I ended up in Mexico … so things didn’t really go as planned. Some would say it was even better. Before leaving I posted all the blog posts that were in my drafts. Just to meet my blog goal number. When in Mexico I didn’t have time to write (and to be fair, even if I would’ve there was no way I would do it). The whole beauty for me was to actually realize that blog ‘lives’, even if I don’t check on it every day. Plus, that writing a blog post with 0 search volume (according to Keysearch) pays off. Also, when my sessions hit 100/day I did a little dance on the inside. Small wins! Posted a few more Web stories but none of them went viral. But they do bring some traffic.

4.1.3. Progress report for Q1; January – March 2023

Well, I didn’t really reach my goal with the number of published blog posts. Goal was 57 and I managed to come to 53. That is ok. My priority for the past two months is to make my blog more mobile user-friendly. So trying to break up the text, use responsive images etc… which is very time-consuming. I managed to get almost twice the sessions I planned and have more than 400 monthly outbound clicks from Pinterest. There was no progress with my IG. I barely showed up. I did publish a YouTube video which I consider a win. Will try to do more of that in the coming months.

8. Month (January 2023): I know how to ask Google for the things I don’t know how to do

I was away, in Mexico, for almost a month. And by the time I came back to my blogging journey, half of January was already gone. great for me but not great if you know you should be writing and publishing.

I participated in 2 link swaps and 1 collab post in the hope of increasing my DA. It was DA 6, according to MOZ, in mid-January. End of January MOZ was showing DA 8.

January 20th will be marked as my first day in blogging history – when I had more than 200 (222) daily sessions. (The first day of over 100 sessions was at the end of November).

I tried really hard to produce the number of content that I set myself to produce … The hardest part was not writing but deciding what to write about – location vise. 🙂 I also got accepted to AdSense in less than 24h. But am hoping to be accepted by other Ad Networks.

9. Month (February 2023): Torn between I do and I don’t do enough

I was trying my best to increase my USA traffic and be accepted by Monumetric. I did get accepted by them, loved their customer service, and by the end of the month, they set up ads on my site. Can’t say I’m earning big bucks since we are still in the process of adjusting ads and ads layout.

I participated in 1 collab post in the hope of increasing my DA. As I checked on 5. March, according to MOZ, my domain authority is 9.

Considering traffic, I liked that the number was going up and getting a constant number of clicks from Pinterest. Haven’t done much for Instagram. I did create 8 Web Stories for Google which helped me to increase the % of traffic from US.

I tried (and managed) to publish 8 new blog posts. I admire people who publish 1 per day. Have a huge respect for them and have no idea how they do it! Also, to actually get some sales, I started writing affiliate posts, instead of just including affiliate links, in non-affiliate posts. It worked and I got some sales for the accommodation. Thank you. Hoping for the trend to continue – with post-production, clicks and affiliate sales.

10. Month (March 2023): So much to do but nothing to show

March was a month of firsts. I got hit by the March update (14. – 16. March), but the traffic is OK (for now). After I got hit, funny things started to happen. I reached my first 500 session day, first 600, first 700, first 900 session day and first 1000 session day! Happy cheers!

According to Google Search Console, one of my blog posts was trending. That meant I was getting 500 clicks per day only from that one single blog post. Is it rude if I say ‘More please!?’

Other than that, I also participated in 2 collab posts, only published 5 new blogs and 3 Web stories. In March I also got my first tour affiliate sale (I only have 4 affiliate posts, so this is a huge win for me). Quite a lazy month, if you would only be looking at those numbers.

Despite that, I was working on the back end of my site. In order to show ads (was accepted to Monumetric last month), I had to change the structure of my blogs. Every single one! Which is 50+ if you are wondering. There is a right and there are better ways of formatting a blog post.

From having texts outside of containers, using smaller paragraphs, galleries instead of images, taking advantage of grids, reusable containers … all of it responsive to mobile users. Around 90% of users visit Anja On Adventure from a mobile device so I trying to make a better user experience for them …

Also, I know there are a lot of ads on my site, I am trying to reduce the number to max 6 of them, but not everything can be done at once. Or as fast as I would love to. Thank you for being patient.  

4.1.4. Progress report for Q2; April – June 2023

11. Month (April 2023): Why am I doing this? or when you loose motivation

April felt very unproductive. I only published 4 blog posts and was still on a mission to update the old ones. If you are wondering, no, I haven’t updated half of them. After one of my blog posts stopped trending, traffic even out at around 650 – 700 sessions per day.

I was doing everything at once but nothing at all. There was no motivation but I knew I have to do something. So, I was creating some freebies, writing outlines for blog posts, a couple of email sequences … and ended up with having at least a dozen half-written posts that are still unpublished. Will try to fix that in May.

Surprisingly only four (4) of my affiliate-focused blogs are getting some traction and I had a whooping (for my site) of 15 bookings with them. I was shocked, happy, and surprised.

On a personal life note, I had a birthday and celebrated it in Seychelles. Plus a lot of my April ‘blogging time’ was used for planning that and a trip to Jordan coming in May.

12. Month (May 2023): Caught between ‘I want this‘ and ‘I don’t give a fu**’

Can’t believe it is 12 month already. I was supposed to be thrilled how far I’ve come but the truth is a bit different. But let’s start at the beginning.

May was awesome. Personally. Ok. Parts of it were awesome, and others not so much. Went to Seychelles and visited Jordan. Meaning, that I was away most of the month. My dog passed away, and that was really sad. And I wasn’t really in the mood to do anything.

Blog route pretty much followed the one in April. It was all very unproductive. Wasn’t really in the mood to create and write. Or do anything. I had no motivation but was trying to. So at the end I published 4 blogs but for the most part… there was no work done on it.

Part of it was also that felt I didn’t do enough. My blog will be one year old next month and I constantly had that feeling I should do more. Haven’t published enough posts, not having enough traffic, not updating the old blog posts fast enough… I think my holidays to Jordan came at the right time, because I was able to get some clarity.

I did get some affiliate sales. Like, I seriously have to start writing some more affiliate posts. Plus I like my journey with Monumetric so far. The RPM rate has sort of stabilized and I’m liking how we are all progressing forward.

Now, when I look a year back, I’m proud of what I accomplished. Knowing I started with zero (0) knowledge. My sessions dropped a bit from the previous months, but I kind of expected that. In the next months I will focus to produce more content (to catch up a bit) because still hope to get into Mediavine in 1 year. I am still hoping to

Let’s see what next year brings.

Pin those for later!

4.2. Stats

Skipped to the good part? Here is the gist

Anja On Adventure Travel blog Case study documents progress made with a new travel blog on a way to hopefully join one of the top Ad Networks currently in the market, Mediavine. To do that, according to Google, most new blogs need 1-2 years and on average from 120 to 150 blog posts. Let’s see if I can make it in two years.

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❥ About Anja On Adventure

Anja On Adventure is a travel blog, a collection of insider tips and information on destinations, that I visited as a solo female traveler, tour guide, teacher, yacht stewardess, and Survivor challenge tester.

Anja, is a thirty-something adventure-seeking, sun chasing, beach hopping, gin-loving, tropics enthusiast with a creative mind and sarcastic spirit, who loves coconut and mango but doesn’t like chocolate and sweets. I am passionate about all things travel, maps, and puzzles. Click here to learn more About me.