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Terms Travel Content Creator, Travel Influencer and Travel Blogger are more often than not used interchangeably. In reality, that is not the case. Not every travel blogger is an influencer. And not every travel influencer has a blog. What they both do is produce content. Written, photo or video. Itineraries, reviews, tips, etc. therefore they are both travel content creators. Who you will choose to collaborate with as a brand and who do you aspire to be, depends on your goals and skills.